Executive Directors Blog

How Does the Ontario Tourism Contract Benefit Paddle Canada?

Written by Graham Ketcheson on Friday, 05 April 2013 10:25 Published in Executive Directors Blog

 

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This question came in recently from a member about the Ontario Tourism partnership with Paddle Canada and thought it valuable to share the answer :

Q: 

Hi Graham, 

I would like more info on the Ontario Tourism Expenditures and what it does for the whole PC community especially us members not living in Ontario.

 Thanks,

PC Instructor Member

 A: Dear PC Instructor Member:

This is a very good question.  

For those that live outside of Ontario, such as yourself... the benefit is a admin fee for administering the contract...  PC benefits after my staff time to manage the contract from the infusion of this money - right now after admin wages in time, we gain about $4000 annually.  That money then benefits the organization as a whole nationally for projects such as attending trade show nationally, supporting paddling symposiums, instructor development (recerts, developing better teaching manuals and resources) etc. .So the benefit is indirect for you the individual member but there nonetheless.

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Visit Paddle Canada at Ottawa Outdoor Adventure Show This Weekend

Written by Graham Ketcheson on Friday, 15 March 2013 08:48 Published in Executive Directors Blog

The Ottawa Outdoor & Adventure Travel Show is coming up this weekend, March 16-17 at the Ernst & Young Centre (formally CE Centre), 4988 Uplands Dr., Ottawa.  I will be there along with many PC volunteers at booth # 412 (opposite paddling demo pool).  Speaking of demo pool, there's lots going on just in front of our booth.... check out the action from:

  • Becky Mason (PC Instructor Trainer & Patron) - with Classic Solo Style Canoeing
  • Harmony Dawn (PC Instructor Trainer) - with Paddleboard Yoga
  • Kevin Callan (PC Patron of Honour) - with Wilderness Canoeing Skills
  • Mark Scriver (PC Instructor Trainer) with Stand Up Paddleboard Techniques
  • Scott Ewart (PC Instructor) with Kayaking Techniques
  • Joe Kowalski with Whitewater Kayaking Techniques

 Check out the AWESOME show guide, which has a bunch of great articles plus all the schedules of fantastic presenters all weekend such as:

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Huge success seen in Transport Canada supported project

Written by Graham Ketcheson on Wednesday, 20 February 2013 11:03 Published in Executive Directors Blog

 

Paddle Canada is pleased to be working on a 2nd project with Transport Canada (TC) on the Boating Safety Contribution agreement which started April 1, 2012 and will wrap up March 31, 2013. For every dollar PC spends on eligible project expenses, TC reimburses us 75 cents, up to a $50,000 maximum.  PC's share of the project is approximately $16,750.  
 
With TC’s support we have been, and will continue to be able, to increase awareness around paddling safety, instilling a positive behavioural change in beginner paddlers.  
 
The project has been hugely successful to date:
  • The goal of increasing the number of courses along with participation has already been met. In 2012, we saw about 20-30% growth over the 2011 project season.
  • The growth in the Stand Up Paddleboard program has been tremendous with 134% (or more than double) participants compared to 2011 season.
  • One national paddling symposiums ran in Nova Scotia in May 2012.  Two others conferences are still being planned and organized for May/June of 2013.  
  • The Paddling Awareness “Paddling is Fun: Do You Know How?” marketing campaign was broadcast in several national publications, on websites and in poster format available for download.  
  • National Paddling Week (NPW) scheduled for June 2013, has been in the planning stages since Sept. 2012.  This event is co-ordinated by newly hired staff, Dawn Callan, and continues to be in partnership with Rapid Media and the Canadian Canoe Museum.  The NPW marketing plan is in motion and the website was launched in early January 2013 (www.nationalpaddlingweek.ca).  There continues to be lots of interest in this paddling safety awareness week.  The big media / marketing push for NPW will happen at during March / April to coincide with the start of the paddling season. 

 
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What Do People Value Most about Paddle Canada?

Written by Graham Ketcheson on Sunday, 17 February 2013 12:03 Published in Executive Directors Blog

Many interesting thoughts, ideas and aspirations for the future of Paddle Canada were gathered over last few months.  This was all part of the new Float Plan for Success 2013, a 3 year planning process,  that brought the board of directors together at end of January in Ottawa.  One of the interesting questions asked during the interview process of members and stakeholders was "What Do You Value Most About Paddle Canada?".  The following is the summary of the common answers.  The final Float Plan For Success 2013 document will be shared at the upcoming AGM 2012 on March 9, 2013 and be posted also to the website for all to view.

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Video Shoot in the 1000 Islands Highlights Paddle Canada Sea Kayak Programs

Written by Graham Ketcheson on Friday, 24 August 2012 09:17 Published in Executive Directors Blog

blog 1000 island 1170I was invited to be part of a video shoot yesterday in the 1000 Islands, Ontario.  Scott from 1000 Island Kayaking is currently putting together 4 or 5 different promotional videos for his company. Joseph Baptista from Country Multimedia, is filming and producing these videos.  I was there to talk about the Paddle Canada sea kayak courses, specifically the Intro to Sea Kayak, Level 1 and Level 2.  I also spotlighted the reason why one would sign up for a Paddle Canada course. in other words that a PC course offers top quality and value, as the instructor is nationally certified through a training program, put togheter by many top industry ecucators from across the country and over many decades.

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blog fly in canoe

Celebrate the fly-in or rail-in remote wilderness canoe adventure, the quintessential Canadian experience during the month of August Ontario Outdoors.  Read about Kevin Callan's trip to Woodland Caribou Provincial Park on his blog (Part 1) (& Part 2 ). Kevin Callan is a Paddle Canada Patron, the author of 13 books, including best sellers The Happy Camper and Wilderness Pleasures: A Practical Guide to Camping Bliss. Callan contributes to radio, television and print, working as field editor for Explore magazine and as a columnist for Canoeroots.

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Paddle Canada Canoe Heading to Queen's Jubilee Celebrations, London, England

Written by Graham Ketcheson on Thursday, 24 May 2012 20:52 Published in Executive Directors Blog



This will be the ONLY canoe in the expected 11 km flotilla parade event next weekend - Canada's designated vessel to the flotilla parade: a Voyageur Canoe from Paddle Canada in partnership with the Canadian Canoe Museum!!

Sunday June 3: - Watch Live: The Thames Diamond Jubilee Pageant will be live on CBC News Network and CBCNews.ca at 9 a.m. ET and on CBC-TV at 9:30 a.m. ET. The pageant features up to 1,000 boats on the Thames River, assembled from across the Commonwealth and around the world. The Queen and Duke of Edinburgh will travel in the Royal Barge, forming the centrepiece of the flotilla. Peter Mansbridge hosts the broadcast.

blog gk canoe1Original Post: A few weeks ago, I got a call from James Raffan, Executive Director of the Canadian Canoe Museum with an unusual request.  The Canadian High Commission with orders from the Prime Ministers office, had tasked James with the job of finding a big canoe to paddle in the upcoming Queen's Jubilee Celebration Flotilla in England on June 3.  After convincing the pageant organizers that a voyageur canoe was sea worthy and safe,  a 1st Nations group was then contacted in western Canada, who said yes initially to using their dugout canoe, but then upon further inspection said their boat woudn't be ready in time,  due to repairs needed to the vessel.  Thus the phone call to Paddle Canada office.  It just so happens, that the two PC's Canots du Nord were not in use (and not since 2008). So after some quick discussions with the Board of Directors, the decision was to give the green light to James to use one of the canoes needed for the event. 

Fast forward to today, on very short notice (about an hour), I rushed up to Seeley's Bay, ON this afternoon for the christening and launch of the refurbished "Canada One" canoe that is going to Queen's Jubilee.   Half the town folks were there along with a film crew from CBC The National,  and the local fire department with fire house to recreate the fountains on the Thames River perhaps?

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Atlantic Paddling Symposium

Written by Graham Ketcheson on Thursday, 17 May 2012 12:47 Published in Executive Directors Blog

aps 2012 andrew westwoodaps 2012 bathtup coastal adventuresI just got back from the Altantic Paddling Symposium. I can't say how impressed I was with the quality of coaching and presentations at this event.  There were coaches from BC, Saskatchewan, Ontario, New Brunswick, Nova Scotia, PEI, Newfoundland, Washington and California.  A truly national (and international event).  It really solidified in my mind, that the gathering of the paddling community, of like minded folks in the Paddle Canada circle, is so important.  The variety of clinic offerings was also fantastic whether you wanted to learn moving water or flatwater canoe skills, sea kayaking surfing or rescues, flatwater SUP or just

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